Privacy Policy
At The DR Real Estate Group, we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and share your data, in line with Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA) and other relevant laws. By interacting with our website or sharing your personal information, you agree to the practices described here.
1. Types of Information We Collect
We collect two categories of information:
1.1 Information You Provide to Us
- Personal Details: Such as your name, email address, and phone number, submitted via forms or scheduling tools (e.g., Calendly).
1.2 Information Collected Automatically
- Technical Data: Including your IP address, browsing patterns, and website activity, gathered through cookies, analytics tools, and pixels to improve your experience and enhance our services.
2. Methods of Information Collection
We gather personal information through:
- Website forms for inquiries, contact, or other requests.
- Appointment scheduling tools like Calendly.
- Analytics and tracking technologies, including but not limited to:
- Google Analytics
- Facebook Pixel
- TikTok Pixel
Note: We may update the tracking tools used on our website to optimize functionality and marketing strategies. Any changes will adhere to the terms of this Privacy Policy and applicable laws.
3. How We Use Your Data
We use the personal information we collect to:
- Respond to your inquiries and fulfill service requests.
- Schedule appointments and property viewings.
- Send newsletters, marketing updates, and other communications (with your consent).
- Enhance website functionality and improve user experience.
- Create and deliver targeted advertisements, including remarketing campaigns.
4. Sharing and Storing Your Information
We do not sell your personal data. However, we may share your information in the following contexts:
- Third-Party Storage: Tools like ActiveCampaign may be used to store and manage email communications.
- Advertising Platforms: Data collected via tools such as Facebook and TikTok Pixels may be used to deliver personalized ads.
While we ensure our partners adhere to privacy standards, your information is subject to their policies. We recommend reviewing their privacy practices.
5. Your Privacy Rights Under PIPEDA
As a resident of Canada, you have certain rights, including:
- Access: You can request details about the personal information we hold about you.
- Correction: You can ask us to update or correct any inaccurate data.
- Withdrawal of Consent: You can revoke your consent for specific uses, such as marketing communications.
- Filing Complaints: You can report concerns to the Office of the Privacy Commissioner of Canada if you believe your rights have been violated.
To exercise these rights, contact us at admin@thedrgroup.ca.
6. Cookies and Tracking Technologies
We use cookies and tracking tools to analyze website performance, understand user preferences, and provide customized advertising.
6.1 Tools in Use The following technologies may be utilized:
- Google Analytics: For tracking website performance and user interactions.
- Hotjar: To study user behavior and improve website design.
- Pixels: From platforms such as Facebook, TikTok, Snapchat, Pinterest, and LinkedIn for targeted advertising.
6.2 Managing Your Preferences You can disable or manage cookies via your browser settings. Note that restricting cookies may impact website functionality.
For specific opt-out options, visit:
7. Data Retention Policy
We retain your personal information only for as long as necessary to:
- Fulfill the purposes outlined in this Privacy Policy.
- Meet legal, regulatory, or contractual obligations.
8. Handling Data Breaches
Your security is important to us. In the event of a data breach:
- Immediate Notification: We will promptly inform affected individuals via email or other communication channels.
- Guidance on Protection: Notifications will include details of the breach and suggested steps to safeguard your information (e.g., password changes, credit monitoring).
- Legal Reporting: We will notify the Office of the Privacy Commissioner of Canada (OPC) and other authorities, as required by law.
For concerns about your data, email us at admin@thedrgroup.ca.
9. Cross-Border Data Transfers
Some personal data may be processed or stored on servers located outside of Canada, such as in the United States. While we enforce privacy safeguards, your information may be subject to the laws of those jurisdictions.
10. Policy Updates
This Privacy Policy may be revised periodically to reflect changes in our practices or legal requirements. Updates will be published on this page with the revised effective date.
11. Contact Information
For questions, concerns, or requests related to this Privacy Policy or your data, please contact:
The DR Real Estate Group Email: admin@thedrgroup.ca
By using our website or providing personal information, you confirm your understanding and acceptance of this Privacy Policy.
